Forbes has labeled 2017 “The Year of the Influencer,” and they might be on to something. The idea of an influencer in itself is not particularly new or revolutionary – brands have been using celebrities to promote their products for decades – but the landscape of influencer marketing has drastically changed over the last few […]
In the wake of the recent hurricanes, earthquakes and wildfires devastating communities worldwide, many businesses, government agencies and nonprofits are reflecting on their crises plans. Any business, at some point, will face some sort of public relations crisis and the response can either benefit or significantly damage the brand. Aside from natural disasters, there is […]
The Public Relation Network is growing: This week PRN board chairman Veit Mathauer visited Werner Beninger und Hans-Georg Mayer, CEOs of Milestones in Communication (MINC), in beautiful Vienna to welcome them to the network. MINC is a full-service PR agency primarily specializing in traditional media relations, social media, crisis communication/litigation PR and trainings. Next to […]
PRN partner open up in Zurich is now handling the media office services of tyre manufacturer Michelin in Switzerland, having secured the account following a multi-stage selection process. French company Michelin produces more than 187 million tyres for cars, trucks, bicycles, motorbikes, construction machinery and agricultural vehicles every year. The lightest tyre weighs just 200 […]
With the ever-increasing damage caused by carbon emissions, transport has come under scrutiny as one of the most inefficient fuel burning industries in the world. In South Africa, the United Nations Industrial Development Organization (UNIDO) works with local government to foster a strong alternative transport industry. Supported by Proof Africa, the Low Carbon Transport project […]
Science education in schools in South Africa is becoming more interactive and engaging through the introduction of the international Experimento programme. Experimento is an open source education initiative from the Siemens Stiftung that rethinks how students engage with science. The programme’s experiments and training are based on thorough academic research. The South African programme has yielded […]
Anne-Sophie Brousseau and Sandrine Auvray (Auvray & Associés) are publishing the French book “Agir efficacement en communication de crise”. This publication is the result of 20 years of practice by the authors; it is for beginners, students and professionals, government decision makers and a public motivated to learn more about crisis communication. This guide brings […]
Every year, the trade magazine Schweizer Journalist carries out a survey of business and specialist journalists on the quality of media relations in Switzerland. As well as assessing the work of company spokespersons, it also gauges the performance of PR agencies. Having come in sixth, third and sixth again in the past three years, open […]
South Africa’s electrical manufacturing industry is set to experience measurable future growth after Proof Africa client Siemens AG announced its investment in a local manufacturer of medium power transformers serving utility, industry and municipalities. Siemens has signed a local manufacturing agreement with a black industrialist company that manufactures transformers and miniature substations. The partnership is […]
A potential $300-billion could be added to the African economy by 2026 through digitalization in industrial sectors ranging from transport to manufacturing. Siemens AG, a client of PRN member Proof Africa, says digital technology will drive African development rather than disrupt it. The Siemens 2017 African Digitalization Maturity Report says digital technology redefines the role […]
