Build Stronger Relationships with Programmatic Advertising

Build Stronger Relationships with Programmatic Advertising

by Communiqué PR (US) 08 December, 2016

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before. Not too long ago, there was a tireless breed of people called media planners who painstakingly labored over consumer research, negotiated direct deals, and compiled reports to show return on investment. These hardy folks […]

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