Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands to consumers in a more personal way than ever before. Not too long ago, there was a tireless breed of people called media planners who painstakingly labored over consumer research, negotiated direct deals, and compiled reports to show return on investment. These hardy folks […]
The Kardex Group, which specializes in intra-logistic solutions and automated storage solutions and material handling systems worldwide, has contracted Sympra, German PRN partner, for its international trade press work. The agency, based in Stuttgart, is working with its partners in the Public Relations Network (PRN), mainly from Denmark, Sweden. Norway, Finland, Poland, Hungary, Romania, the […]
At the annual meeting of Assorel, the Italian Association of Public Relations Agencies, Anna Pelucchi, PR managing director and co-owner of Soluzione Group, was elected as a member of Assorel’s Executive Board along with six executives from other leading Italian PR agencies. During the annual meeting Filomena Rosato, president and CEO of FiloComunicazione was named […]
It is with great pleasure that we announce to all our customers, suppliers, partners and employees that Soluzione Group has passed for the third time (2010-2013-2016) an audit by DNV and obtained the renewal of the certification of the management system according to international standard of quality ISO 9001:2008. The quality certification is a stimulus […]
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]
A blurred profile always poses challenges, and all the more so for non-profit organisations. If their communications do not clearly express what their activities achieve, the support they need will not materialise. Organisations that see themselves as a brand can present their identity more clearly and enhance how they are perceived. No matter what their […]
In a new YouTube series AUVRAY & ASSOCIÉS talk about the art of Public Speaking. First lesson: Take pauses! Un jour, nous avons rencontré une jeune réalisatrice et nous lui avons expliqué nos métiers. Depuis, elle délivre nos secrets…
The current edition of W&V – Germany’s most popular magazine for marketing and media people – reports on Sympra and highlights the agency as an outstanding employer. The article speaks in high terms of Sympra’s innovative staff education programme create5. The whole article is available here (only in German).
Proof Africa is taking to the road on a 2000km race by cars powered only by the sun. The Sasol Solar Challenge runs from Pretoria to Cape Town over eight days in September as a demonstration of technical ingenuity and how future vehicles may run on solar power. Teams from all over the world will […]
Beginning in March 2016, Communiqué PR began a partnership with A Place for Mom (APFM) to support PR efforts around a series of research findings, tools, and quarterly reports in development by the senior living referral service. The data-focused program centers on providing information about national and regional senior living trends to consumers, using state-of-the-art […]
