PRN partner open up in Zurich is now handling the media office services of tyre manufacturer Michelin in Switzerland, having secured the account following a multi-stage selection process.
French company Michelin produces more than 187 million tyres for cars, trucks, bicycles, motorbikes, construction machinery and agricultural vehicles every year. The lightest tyre weighs just 200 grams, the heaviest more than 5 tonnes. The firm has 68 production facilities in 17 countries and sales organisations in 171, and employs more than 111,700 staff worldwide.
open up is to take on the media relations in Switzerland for all tyre products of Michelin, BFGoodrich and stickers for the renowned hotel and restaurant guide book, the Michelin Guide. The Zurich-based agency will provide support and advice to Michelin in planning and implementing its PR and media relations work, and will handle the company’s media office operations in Switzerland. open up will also assist the tyre manufacturer with organisation and implementation of events in Switzerland.
“In open up, we have found a PR agency in Switzerland that impressed us with their pragmatic approach and their grasp of the Swiss market,” said Heimo Prokop, Director of Communications and Brands for Germany, Austria and Switzerland at Michelin. “The decisive factor for us was open up’s strong focus on the automotive industry as well as on tourism and gastronomy”.