Africa may see $300 billion economic boost through digitalization

Africa may see $300 billion economic boost through digitalization

A potential $300-billion could be added to the African economy by 2026 through digitalization in industrial sectors ranging from transport to manufacturing. Siemens AG, a client of PRN member Proof Africa, says digital technology will drive African development rather than disrupt it. The Siemens 2017 African Digitalization Maturity Report says digital technology redefines the role […]

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Pakadoo means no more waiting in line for parcels

Pakadoo means no more waiting in line for parcels

by Sympra GmbH (Germany) 26 May, 2017

New client for German PRN member Sympra. pakadoo provides an innovative free service that puts an end to the annoyance of chasing after parcels. A corporate startup from logistics service provider LGI, it enables people to have their private parcels delivered to work at no extra cost. Customers can also return packages from their work […]

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Soluzione Group is Media Supporter of the Web Marketing Festival 2017

Soluzione Group is Media Supporter of the Web Marketing Festival 2017

by Soluzione Group (Italy) 23 May, 2017

The most important event on Digital Marketing in Italy is back. On June 23rd and 24th, the Web Marketing Festival 2017, at its 5th edition, will transform the Rimini Palacongressi into a container for training, networking, startup, publishing, journalism, communication, entertainment and music. An opportunity for all job enthusiasts to grab up-to-date training in a […]

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PRN secures new Mexican partner

PRN secures new Mexican partner

by Public Relations Network 27 April, 2017

F1rstcomm Comunicación has earned a place as PRN’s new Mexican partner. F1rstcomm serves consumer, healthcare, luxury and technology clients in Mexico as well other Latin American territories. Seen here are PRN board chairman Veit Mathauer handing the official PRN membership certificate to F1rstcomm chief executive Héctor Iván Lira Hevia.

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Lead Scoring 101 for PR Professionals

Lead Scoring 101 for PR Professionals

by Communiqué PR (US) 12 April, 2017

Many companies implement PR campaigns to drive awareness of their products and services with the goal of reaching buyers. Earned media can be a wonderful way to attract and motivate buyers to visit your web site, research your product, or sign up for a trial. Earned media can help you drive more top-of-funnel activity for […]

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Living in Damage Control Mode: A Look at Planned Parenthood’s PR Strategy in the Age of Political Polarity

Living in Damage Control Mode: A Look at Planned Parenthood’s PR Strategy in the Age of Political Polarity

by Communiqué PR (US) 28 March, 2017

Every morning before leaving the house, Betty Cockrum makes sure she is camera-ready. For the average CEO this is an unnecessary precaution, but as the president and CEO of Planned Parenthood of Indiana and Kentucky, last-minute media appearances are a frequent occurrence. Cockrum has been interviewed for HBO, Vice, Rolling Stone, the Daily Show, and […]

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open up and Patrick Rohr Kommunikation establish strategic partnership

open up and Patrick Rohr Kommunikation establish strategic partnership

Zurich-based PR and communications agency open up AG and Patrick Rohr Kommunikation GmbH, a provider of communications training and media productions, are to build on their existing loose cooperation to form a strategic partnership. This will centre primarily on jointly conducting training for media appearances and public speaking. Both companies will remain independent, and will […]

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Recruiting Campaign for Valora

Recruiting Campaign for Valora

by Public Relations Network 16 February, 2017

PRN agency open up in Switzerland has helped Valora to promote its partnership model with a new website (www.agenturpartner.ch) which provides insights into the company’s daily work. Valora is a retail company with over 2500 convenience and food service stores in Germany, Austria, Switzerland, Luxembourg and France. Their partners, for example k kiosk, Ditsch and […]

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