B2B influencers strategy and management process

B2B influencers strategy and management process

by EloQ Communications 13 March, 2024

The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due to the popularity of influencers in the consumer (B2C) segment, the business (B2B) segment receives little attention. In the B2B market alone, there are over […]

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Two decades driving client success: Communiqué PR at 20

Two decades driving client success: Communiqué PR at 20

This year, the Communiqué PR team celebrates its 20th anniversary. They reflect on the evolution of technology, changes across the media landscape, and the success and growth of their colleagues and clients in their blog post: Over the past twenty years, we’ve witnessed extraordinary change. The emergence of the iPhone in 2007, the rise of […]

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Driving data forward – Prova invests in One Auto API

Driving data forward – Prova invests in One Auto API

by Prova (UK) 22 February, 2024 , , ,

Prova has continued to build its growing portfolio of early-stage businesses operating at the forefront of cleantech, sustainability and future mobility, by announcing an investment in automotive data expert One Auto API. Designed to make creating websites, software and apps easier than ever before, One Auto API provides instant, consolidated access to services powered by […]

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Business growth stage and exit strategies: The case of the public relations industry

Business growth stage and exit strategies: The case of the public relations industry

In the fast-paced world of business, the role of PR is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an ever-evolving landscape, and understanding the unique roles of PR entrepreneurs during the growth phase is key to grasping the challenges and opportunities faced by these visionary leaders. […]

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Prova strengthens team with sustainability expert appointment

Prova strengthens team with sustainability expert appointment

Prova, the UK’s leading circular economy, clean technology and future mobility communications consultancy, has appointed sustainability expert Ryan Witton as senior account manager. With extensive experience in renewable energy, decarbonisation and environmental impact, Witton is passionate about driving positive global change through hard-hitting communications. Working primarily agency side, he has delivered campaigns for organisations including […]

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Prova appoints new managing director

Prova appoints new managing director

Prova, the UK’s leading cleantech, future mobility and circular economy communications consultancy, has announced the appointment of Ed Willmott as managing director. Previously director of communications, Willmott joined the business in 2014 and has since played an instrumental role in Prova’s global growth – securing clients in Europe, the US and Asia. As MD, he […]

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At Futurecom, IEEE expert highlights the Amazon 4.0 Project, which uses technology to improve the quality of life and quality of local communities

At Futurecom, IEEE expert highlights the Amazon 4.0 Project, which uses technology to improve the quality of life and quality of local communities

SPMJ Comunicação supported the Institute of Electrical and Electronic Engineers (IEEE) at the Futurecom 2023, the biggest technology event in Latin America. Tereza Carvalho, an IEEE member, took the opportunity to highlight the Amazon 4.0 project on technologies for environment protection which increase the life quality of Amazon forest communities. Applying technologies such as Blockchain […]

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Custom Media Won a Campaign Asia-Pacific Agency of the Year Award!

Custom Media Won a Campaign Asia-Pacific Agency of the Year Award!

The agency is honored and humbled to have been presented with this major industry accolade, which recognizes leading achievements in the field of content marketing. Content creation is at the heart of what Custom Media does—using storytelling prowess to humanize brands, and help them connect with their audiences—so they are thrilled to be recognized for […]

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Lesensky.cz placed twice in the WebTop100 2023 competition

Lesensky.cz placed twice in the WebTop100 2023 competition

The WebTop100 conference culminated on 14 November with the announcement of its winners. Among the best projects in digital marketing were two projects from Lesensky.cz – Brno City Transport Company’s website ranked first in the User Experience category and the Marketing Dictionary Lesensky.cz came second in the SEO category. The website of the Brno City […]

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