This solution allows customers a platform to combine their media work and online communication into one channel on the Internet whether it is press releases, blog entries or twitter messages: All corporate news can be managed in the Social Media Newsroom in real-time. Moreover the website can also fulfil the functions of a classical "press area" for editors and journalists.

Simplicity itself
Complicated IT development is not necessary with this solution and customers do not even have to worry about aspects such as technical operations, security and further developed of the platform.

Managing Director at Sympra Veit Mathauer commented "Sympra’s Social Media branch is growing faster than ever. With this new Social Media Newsroom product, Sympra is in an ideal position to put into practice social media solutions for clients that are quick to implement and easy to use."

Sympra itself is also using the Social Media Newsroom which can be accessed under http://newsroom.sympra.de. Sympra is working with technical partner myON-ID Media GmbH in Munich on this project.