PRN Swiss agency open up is Domino Pizza’s new comunication partner in Switzerland. This after an evaluation process by Domino’s to find a new partner for its communication activities in Switzerland. The Zurich-based PR and communications agency will support the pizza giant in all media relations areas and with communications for new openings in Switzerland.
Domino’s Pizza has ambitious growth plans for Switzerland. One of the first tasks open up will take on for the restaurant chain will be to support its growth with strategic media relations activities surrounding new launches. It will also provide assistance to the company’s communications team and will act as the media office for Domino’s Pizza in Switzerland. The aim is to increase awareness of the brand through active media work, closely coordinated with marketing and social media activities.
“For us, it was important to have an agency by our side serving as a long-term partner. We were also impressed by open up’s broad portfolio, and the wide range of ideas they presented in the selection process,” said Samuel Bernhard, CEO of Domino’s Pizza Switzerland, on their choice of agency.