Case-Study: International Public Relations for Dürr
The Dürr Group is one of the world’s leading mechanical and plant engineering firms. Products, systems and services offered by Dürr enable highly efficient manufacturing processes in different industries. Business with automobile manufacturers and their suppliers accounts for approximately 60% of Dürr’s sales. Dürr has 92 business locations in 28 countries. With just under 15,000 employees, the Group generated sales revenues of €3.77 billion in 2015.
The PRN has been supporting the company in 12 countries since 2014 and the focus lies on international trade press work. The lead agency handling account management, Sympra in Germany, introduced a workflow that would save the Business Units at Dürr time. The aim of the trade press work was to create a strategy whereby the HQ in Germany could provide input to the countries and maximize on possible media opportunities. Looking at the press releases to date, the countries localized these press releases, making them not only accessible but also attractive for the national trade press. Documentation, reporting and clippings were provided by each agency and the client only had one contact to deal with.
Case-Study: International Public Relations for Lanxess
When global chemicals giant Lanxess asked the Proof to help build its reputation as a responsible company involved in green motoring, we had a brainwave about tyres. Lanxess had already produced an app that helped motorists understand how much money and carbon they could save if they bought better tyres. The lead agency in the UK, Proof Communication, suggested a campaign linking the app to new a European law that required all new tyres to be sold with environmental labels. The agency developed partnerships between Lanxess and motoring membership organisations including the AA, RAC, the National Tyre Distributor’s Association, and the Campaign for Better Tyres who would inform their members about the application.The app was formally launched during a public debate on tyre labeling at The London Transport Museum, promoted on partner websites, and demonstrated to tyre dealers, the general public, and the media at motoring events such as Top Gear Live and Brytirex 2012. Two months on from the launch more than 50 press articles had been generated and app downloads have hit 40,000 and are still rising.
The tasks for the PRN included calling upon their proven expertise in the technology sector with both commercial and consumer technology businesses and using their skills and knowledge of social and viral media as a means for building awareness. The company also benefitted from the Network managing the PR component of product launches.